Enhanced Interactions

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Objective

To provide an overview of how the Bubbl Platform can provide enhanced interactions between Marketers and App Users.

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Audience

Dashboard Administrator
Marketer
App Developer

Segmentation

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The Problem

As a Marketer I want to target a specific members of my target audience based on their preferences or business classifications I have assigned to members.

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The Solution

The Bubbl Platform enables Marketers to send notifications to app users that break a geofence that match a set of segmentation tags criteria.

Check out our Segmentation page for more information.

Testing Strategies

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The Problem

After your app is released, to the general public/target user base, running tests campaigns with the guarantee that the content will only be received by your test team before it has been approved to go to all app users.

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The Solution

The Bubbl Platform enables Marketers to send notifications to specific known target devices, enabling testing real world scenarios before bringing real app users into the scenario.

This is achieved through a combination of the App Developer creating a Bubbl Id and the Marketer using one or more of these as Test Id when setting up a Tool on the Bubbl Dashboard.

Check out our Testing Strategies page for more information.